Pharmaceutical companies sell to hospitals and clinics directly. They market their products to large retail chains that distribute the medicines to their stores across the nation. They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada. What method of distribution is used by pharmaceutical companies?

Pharmaceutical companies sell to hospitals and clinics directly. They market their products to large retail chains that distribute the medicines to their stores across the nation. They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada. What method of distribution is used by pharmaceutical companies?



A.

multichannel distribution


B.

vertical distribution


C.

horizontal distribution


D.

direct distribution



Answer: A


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