Collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan is called:
a. competitive advantage.
b. cost competitive advantage.
c. SWOT analysis.
d. environmental scanning.
Answer: d. environmental scanning.
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Marketing
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- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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