Company that suffers from marketing myopia:
a. creates a single product targeted to a single market.
b. defined their business in terms of goods and services rather than in terms of the benefits customers seek.
c. has both low market attractiveness and low business position as illustrated by the GE model.
d. expects to see an increase in profits immediately after pursing a strategic alternative, rather than after increasing their market share.
Answer: b. defined their business in terms of goods and services rather than in terms of the benefits customers seek.
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