Concerning the product life cycle:
A. profits and sales begin to decline in the maturity stage.
B. individual products may enter and leave the market at any stage.
C. a successful introduction almost guarantees that the product will remain a success over the life cycle.
D. All of the above are true.
E. None of the above is true
Answer: B. individual products may enter and leave the market at any stage.
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Marketing
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