Which of the following observations concerning a phase-out strategy is incorrect?
A. If prospects are poor in a product-market, a phase-out strategy may be needed.
B. Phasing out a product may involve some difficult implementation problems.
C. Phase-out is also a strategy, and it must be market-oriented to cut losses.
D. The need for phasing out becomes more obvious as the market maturity stage arrives.
E. It is sometimes better to phase out products gradually.
Answer: D. The need for phasing out becomes more obvious as the market maturity stage arrives.