During the introduction stage of the product life cycle, the place element of the marketing mix is highly involved with:

During the introduction stage of the product life cycle, the place element of the marketing mix is highly involved with:



A.

reducing inventory costs.


B.

gaining distribution outlets.


C.

guaranteeing there is adequate demand if a skimming pricing strategy is used.


D.

building storage warehouses and distribution centers.



Answer: B


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