Marketing MCQ
Marketing
During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers offered an array of different products within each product group. Each product group at Zellers is an example of a ______;all of the product groups together constitute Zeller's ____.
During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers offered an array of different products within each product group. Each product group at Zellers is an example of a ______;all of the product groups together constitute Zeller's ____.
During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers offered an array of different products within each product group. Each product group at Zellers is an example of a ______;all of the product groups together constitute Zeller's ____.
A.
product tangibility
product unit
B.
product mix
product unit
C.
product line
product mix
D.
product unit
product tangibility
Answer: C
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