DVD players were introduced to the market in the 1990s. Ninety-one percent of North American homes own at least one DVD player. To maintain market share in the DVD player market and to get customers to purchase additional players, its manufacturers have continually provided for higher-quality recording capabilities and made the machines easier to watch and with different features that allowed for quicker location of recorded programs. Because the goal of DVD player manufacturers is to maintain brand loyalty and market share, the product category is in the _____ stage of its product life cycle. (Hint: do not consider Blu-ray players in your answer.)
A.
introduction
B.
growth
C.
maturity
D.
decline
Answer: C
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Marketing
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