Generally, the average length of time it takes for a product category to move from the introduction stage of its product life cycle to the decline stage is:
A.
18 months.
B.
5-10 years.
C.
20 years.
D.
unpredictable.
Answer: D
Marketing MCQ
A.
18 months.
B.
5-10 years.
C.
20 years.
D.
unpredictable.
Answer: D