Marketing MCQ
Marketing
The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.
The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.
The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.
A.
market repositioning
B.
product repositioning
C.
product modification
D.
market modification
Answer: D
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