The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.

The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.



A.

market repositioning


B.

product repositioning


C.

product modification


D.

market modification



Answer: D


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