Marketing MCQ
Marketing
Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors. Consumers readily understand its benefits, and Gillette has used an appropriate marketing strategy to gain strong distributor outlets. These are characteristics of _____ products.
Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors. Consumers readily understand its benefits, and Gillette has used an appropriate marketing strategy to gain strong distributor outlets. These are characteristics of _____ products.
Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors. Consumers readily understand its benefits, and Gillette has used an appropriate marketing strategy to gain strong distributor outlets. These are characteristics of _____ products.
A.
high-learning
B.
low-learning
C.
fashion
D.
fad
Answer: B
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