Marketing MCQ Marketing Heinz launched its EZ Squirt Ketchup in an array of unlikely hues—from green and orange to pink and teal—with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues—from green and orange to pink and teal—with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

Marketing

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues—from green and orange to pink and teal—with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

continuous innovation.

dynamically continuous innovation.

dramatically continuous innovation.

discontinuous innovation.

Answer: B

Marketing MCQ

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues—from green and orange to pink and teal—with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues—from green and orange to pink and teal—with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

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