Identify a true statement about global branding strategies.
a.
A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
b.
A one-brand-name strategy is useful when a company markets mainly one product.
c.
Using different brand names in different markets leads to greater identification of the product from market to market.
d.
Using different brand names in different markets means that a company does not follow localization.
Answer: b.
A one-brand-name strategy is useful when a company markets mainly one product.