Which of the following statements is true of an organization's product mix?
a.
A wide product mix means that that the product line is deep.
b.
A wide product mix decreases sales and profit-making potential.
c.
Firms widen their product mix to capitalize on established reputations.
d.
All product items in a product mix follow a standard marketing strategy.
Answer: c.
Firms widen their product mix to capitalize on established reputations.