Identify a true statement about the product life cycle (PLC).
a.
A product spends the same amount of time in the different stages of the life cycle.
b.
The PLC for a product form is longer than the PLC for any one brand.
c.
Changes in a product, its uses, its image, or its positioning do not affect that product's life cycle.
d.
The PLC dictates the marketing strategy to be used for a product.
Answer: b.
The PLC for a product form is longer than the PLC for any one brand.