Which of the following statements is true of a customer innovation center?
a.
It is used in the business analysis stage of the new-product development process.
b.
It is a forum for meeting with customers and directly involving them in the innovation process.
c.
It is an approach to reposition a company's products.
d.
It promotes status-conscious advertising among customers.
Answer: b.
It is a forum for meeting with customers and directly involving them in the innovation process.