Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show. These seem to be the years of the reality television shows—just like we had not too long ago several new shows modeled after Friends. Where are you and your co-workers most likely to look first for a concept?
A.
conducting Nielsen a survey
B.
by observing what's on television
C.
through research and development
D.
by relying on brainstorming
Answer: B