Marketing MCQ
Marketing
In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?
In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?
In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?
A.
idea generation
B.
screening and evaluation
C.
business analysis
D.
development
Answer: B
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