When it comes to developing new services over new products there are some significant differences. All of the following represent the differences except:

When it comes to developing new services over new products there are some significant differences. All of the following represent the differences except:



A.

the service delivery staff is part of the customer experience.


B.

focus on the competition, not on consumers.


C.

local decentralized production of the service is required.


D.

the new-service development process is often difficult for the customer to observe.



Answer: B


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