In 2000, Neurosmith, a new toy company, launched Music Blocks, a $70 set of electronic blocks that young children arrange in different combinations to create music and experiment with sound. To get the toy into the hands of the consumers, Neurosmith chose to use a _____ to be principally responsible for the transactional channel functions.

In 2000, Neurosmith, a new toy company, launched Music Blocks, a $70 set of electronic blocks that young children arrange in different combinations to create music and experiment with sound. To get the toy into the hands of the consumers, Neurosmith chose to use a _____ to be principally responsible for the transactional channel functions.



A.

rack jobber


B.

drop shipper


C.

truck jobber


D.

manufacturer's agents



Answer: D


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