In the context of the marketing mix, _____ is often the most flexible of the four Ps—the quickest element to change.

In the context of the marketing mix, _____ is often the most flexible of the four Ps—the quickest element to change.

In the context of the marketing mix, _____ is often the most flexible of the four Ps—the quickest element to change.



a. promotion

b. price

c. product

d. place



Answer: b. price


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