Which of the following statements refers to the target market strategy?
a. Target markets should not be selected by appealing to multiple market segments.
b. Target markets can be selected by appealing to the entire market with one marketing mix.
c. Managers should develop target market objectives that exceed the company's ability to achieve them.
d. Objectives can be inconsistent as long as they summarize the target market strategy
Answer: b. Target markets can be selected by appealing to the entire market with one marketing mix.
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