In the context of the new-product development process, which of the following is true of a new-product strategy?
a.
It is the last stage of the new-product development process.
b.
It refrains from adopting ideas suggested by customers and competitors.
c.
It involves targeting existing products at new markets.
d.
It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
Answer: d.
It must be compatible with the objectives of the marketing department, the business unit, and the corporation.