In the context of adopters who participate in the diffusion process, which of the following statements is true of the late majority?
a.
They are characterized as being venturesome.
b.
They are more worldly and more active outside their community than noninnovators.
c.
Their opinions heavily influence their friends and neighbors.
d.
Their adoption of a new product stems from pressure to conform to group norms.
Answer: d.
Their adoption of a new product stems from pressure to conform to group norms.