In the context of the strategies for selecting target markets, which of the following is an advantage of undifferentiated marketing?

In the context of the strategies for selecting target markets, which of the following is an advantage of undifferentiated marketing?



a. It results in highly imaginative and attractive product offerings.

b. It makes a company immune to competition.

c. It offers potential savings on production and marketing costs.

d. It caters to the specific needs of individual customers



Answer: c. It offers potential savings on production and marketing costs.


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