In which of the following situations is the number of buying influences most likely to be greatest?
a. A university buys large quantities of paper for computer printers on a regular basis
b. A computer manufacturer is building a new headquarters and is trying to choose a line of office furniture
c. A consumer decides to buy a different brand of potato chips because they are on sale
d. A retail chain is searching for a vendor of lower-priced cleaning supplies
e. A purchasing manager has been asked to locate a second source of supply for corrugated shipping cartons
Answer: b. A computer manufacturer is building a new headquarters and is trying to choose a line of office furniture