Intangibles such as a sense of belonging, excitement, style, or warmth are considered to be _____ of a store's image.
A.
functional qualities
B.
sociological qualities
C.
psychological attributes
D.
antecedent attributes
Answer: C
Marketing MCQ
A.
functional qualities
B.
sociological qualities
C.
psychological attributes
D.
antecedent attributes
Answer: C