Intangibles such as a sense of belonging, excitement, style, or warmth are considered to be _____ of a store's image.
A.
functional qualities
B.
sociological qualities
C.
psychological attributes
D.
antecedent attributes
Answer: C
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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