Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?
A.
He can establish a contractual vertical marketing system (franchise).
B.
He might establish a corporate vertical marketing system to control the distribution system established.
C.
He might open up branch offices around the country to provide the exposure he needs.
D.
He could establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale.
Answer: A
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