KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:
A.
exclusively to company employees.
B.
to as broad a geographic region as possible.
C.
to a unidimensional target market.
D.
in a defined area.
Answer: D
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Marketing
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