Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers, to understand which ones are most effective. The use of this technique would be commonly found in which stage?

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers, to understand which ones are most effective. The use of this technique would be commonly found in which stage?



A.

commercialization


B.

screening and evaluation


C.

market testing


D.

development



Answer: C


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