Kraft distributes Starbucks coffee in supermarkets. This is called a(n):

Kraft distributes Starbucks coffee in supermarkets. This is called a(n):

Kraft distributes Starbucks coffee in supermarkets. This is called a(n):



A.

dual distribution.


B.

strategic channel alliance.


C.

cooperative distribution.


D.

integrated channel alliance.



Answer: B


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