Loblaws, a Canadian supermarket, features fruits and vegetables piled high on tables which have umbrellas. The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix, this tactic was concerned with:

Loblaws, a Canadian supermarket, features fruits and vegetables piled high on tables which have umbrellas. The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix, this tactic was concerned with:



A.

the price


B.

the communication


C.

the location


D.

the merchandise



Answer: B


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