Long-range marketing plans:

Long-range marketing plans:



A.

sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process.


B.

deal with marketing goals and strategies for a product, product line, or entire firm for a single year.


C.

predict anticipated revenue for each year during a two to five year period.


D.

cover marketing activities from two to five years into the future.



Answer: D


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