Longaberger baskets are sold at parties. A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel?

Longaberger baskets are sold at parties. A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel?



A.

clustering


B.

direct channel


C.

indirect channels


D.

marketing channel



Answer: B


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