Marketing MCQ
Marketing
Mail Boxes Etc. (MBE) established a strategic relationship with UPS, whereby UPS took a 10 percent equity position in MBE. The combination of the resources and the expertise of MBE and UPS helped the sale of MBE franchises. The two companies engaged in _____ in which they shared customer, competitive, and company information for each other's mutual benefit and, in turn, to benefit MBE's customers.
Mail Boxes Etc. (MBE) established a strategic relationship with UPS, whereby UPS took a 10 percent equity position in MBE. The combination of the resources and the expertise of MBE and UPS helped the sale of MBE franchises. The two companies engaged in _____ in which they shared customer, competitive, and company information for each other's mutual benefit and, in turn, to benefit MBE's customers.
Mail Boxes Etc. (MBE) established a strategic relationship with UPS, whereby UPS took a 10 percent equity position in MBE. The combination of the resources and the expertise of MBE and UPS helped the sale of MBE franchises. The two companies engaged in _____ in which they shared customer, competitive, and company information for each other's mutual benefit and, in turn, to benefit MBE's customers.
A.
partnership selling
B.
strategic pairing
C.
creative selling
D.
synergistic marketing
Answer: A
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