Marketers who want to leverage a social media campaign through paid, earned, and owned media
a. should consider that customer engagement cannot be achieved through paid media.
b. must maximize owned media by reaching out beyond their existing websites.
c. should remember that public and media relations always translate into earned media.
d. should not focus on advertising through owned media if they have tight budgets.
Answer: b. must maximize owned media by reaching out beyond their existing websites.