Marketing MCQ Marketing Nielsen PRIZM uses _____ segmentation to classify every U.S. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

Nielsen PRIZM uses _____ segmentation to classify every U.S. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

Marketing

Nielsen PRIZM uses _____ segmentation to classify every U.S. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

Answer: psychographic

Marketing MCQ

Nielsen PRIZM uses _____ segmentation to classify every U.S. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

Nielsen PRIZM uses _____ segmentation to classify every U.S. household as one of 66 unique market segments based on the belief that "birds of a feather flock together," with groups living near one another having similar interests and buying similar offerings.

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