Marketing MCQ Marketing Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

Marketing

Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

Relationship marketing

Relationship selling

Customer account management

Key account management

Answer: D

Marketing MCQ

Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

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