The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:



A.

consumer attitudes.


B.

price.


C.

advertising.


D.

sales.



Answer: D


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