Marketing MCQ Marketing Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

Marketing

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

commercialization

screening and evaluation

business analysis

market testing

Answer: D

Marketing MCQ

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

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