Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyers' new product was in the _____ stage of the new-product process.



A.

commercialization


B.

screening and evaluation


C.

business analysis


D.

market testing



Answer: D


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