The marketing of low-cost copies of popular brands not manufactured by the original producer is called:
A.
licensing.
B.
"me-too" marketing.
C.
brand imitation.
D.
product counterfeiting.
Answer: D
Marketing MCQ
A.
licensing.
B.
"me-too" marketing.
C.
brand imitation.
D.
product counterfeiting.
Answer: D