When Rose went shopping for a new purse, she thought she had found a real value—a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:

When Rose went shopping for a new purse, she thought she had found a real value—a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:

When Rose went shopping for a new purse, she thought she had found a real value—a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:



A.

licensing.


B.

"me-too" marketing.


C.

brand imitation.


D.

product counterfeiting.



Answer: D


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