The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:



A.

there are only a few large manufacturers but many small retailers.


B.

there are low-cost, low-unit-volume goods.


C.

there are many small manufacturers and many small retailers.


D.

there is too large an inventory to be carried by wholesalers.



Answer: C


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