The two basic components of a customer's evaluation of services are:
A.
expectations and customer contact.
B.
expectations and actual experience.
C.
intangibility and inconsistency.
D.
experience and credence.
Answer: B
Marketing MCQ
A.
expectations and customer contact.
B.
expectations and actual experience.
C.
intangibility and inconsistency.
D.
experience and credence.
Answer: B