This one bc he is exchanging da munyn five years, Volkswagen sold only 57,000 of its Routan minivan. The company decided to stop producing the model and instead developed a new SUV, the Atlas. This illustrates that market segmentation:
a. can help marketers better allocate resources.
b. is not helpful in defining marketing objectives.
c. is not helpful in determining customer needs and wants.
d. can help predict sales performance
Answer: a. can help marketers better allocate resources.
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