TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are being laid near populous centres. The timing is right for this company to be extremely successful, but it must use _____ advertising so oil companies will know of its product's existence.

TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are being laid near populous centres. The timing is right for this company to be extremely successful, but it must use _____ advertising so oil companies will know of its product's existence.

TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are being laid near populous centres. The timing is right for this company to be extremely successful, but it must use _____ advertising so oil companies will know of its product's existence.



A.

reminder


B.

competitive


C.

pioneering


D.

institutional



Answer: C


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