Unlike omnichannel marketing, multichannel marketing
a. unifies a firm's retail interfaces so that all customers receive equal and efficient service.
b. leads to greater satisfaction and loyalty by making a firm's inventory data available to customers in real-time.
c. creates redundancy and complexity in a firm's distribution system.
d. creates greater customer control over the shopping experience.
Answer: c. creates redundancy and complexity in a firm's distribution system.