Which of the following statements is true of gray marketing channels?

Which of the following statements is true of gray marketing channels?



a. They include approaches such as mail-order television or video channels, or infomercials.

b. They are secondary channels that are used to sell stolen or counterfeited products.

c. They keep inventories of their products and sell as well as service them.

d. They enable consumers to return products to the retailer or manufacturer.



Answer: b. They are secondary channels that are used to sell stolen or counterfeited products.


Learn More :

Marketing

Learn More Multiple Choice Question :