What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?
A.
a deal
B.
a premium
C.
a rebate
D.
a coupon
Answer: B
Marketing MCQ
Marketing
What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?