When a channel member bypasses another member and sells or buys product directly, this is termed:

When a channel member bypasses another member and sells or buys product directly, this is termed:

When a channel member bypasses another member and sells or buys product directly, this is termed:



A.

disintermediation.


B.

unethical.


C.

vertical conflict.


D.

horizontal conflict.



Answer: A


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